Chartered Institute of Marketing - Introductory Certificate in Marketing
Location
Osprey House, Redditch
Qualification Level
Level 3
Entry Requirements
This is an open access qualification, no qualifications or marketing experience are required some work experience would be advantageous
Attendance
Part Time
Course Duration
30 Evenings of 2 hours
Course Description
This course is aimed at people who are interested in developing introductory level skills and knowledge in the field of marketing, whether they work in marketing or are non-marketers. Subjects studied are: What is Marketing? and understanding Customer Relationships?
The typical profiles of people who might take this qualification could include:
- Those undertaking junior marketing, secretarial or administrative roles
- Individuals on the periphery of marketing or those in jobs with some marketing involvement
- Event management assistants
- Personal assistants
- Customer service assistants/call centre employees
- Non-marketers (possibly middle management) wanting to develop a broader knowledge or understanding of marketing or to move into marketing
- Modern apprenticeship equivalents
How is the Qualification Achieved ?
Assessment: Both units will have their own assessment and will be as follows:
Unit 1 What is Marketing? 1 hour online test
Unit 2 Understanding Customer Relationships: A written project made up of a number of short work-based tasks. The success of the assessment associated with each unit will lead to the award of that unit, but students who wish to be awarded the CIM Introductory Certificate, will have to successfully complete the assessments associated with both units
On Successful Completion of this Course
Successful candidates can progress to the L4 Professional Certificate in Marketing
How Do I Find Out More?
Contact Carole Graham on 01527 405822 or cgraham@ne-worcs.ac.uk
Who will arrange for one of the course tutors to contact you, or contact the Student Advice and Guidance Centre for further information.
For more information about fees, course related costs and financial help contact the advice centre on (01527) 570020
How To Join This Course?
Complete a Part Time Application Form
or Click here to Apply Online for a Part Time Course
Additional Information
Benefits for the employer:
- Relevant marketing knowledge for business today
- Qualifications facilitate career progression for aspiring marketers
- Greater contribution to the business process
- Improves knowledge of marketing regardless of industry
Benefits for the individual:
- Greater professionalism
- More informed
- Better compensated: Qualifications = better salaries on average 10% more according to the 2007 CIM/Croner Reward Salary Survey.
See attachment.
Additional Course Documents
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