Worldwide, Harley-Davidson seeks to support its dealers in becoming and remaining industry leaders in motorcycling expertise and customer service by providing dealers with a range of headquarters-sponsored training programs and specialist facilities known as the 'Harley-Davidson University'.
Through partnership with Harley-Davidson, NEW College has become the base for the UK's only 'Harley-Davidson University' with the facility in Bromsgrove providing training for employees from Harley-Davidson franchise dealerships from across Europe and beyond.
The instructors at Bromsgrove have a wealth of experience both in the automotive industry and as professional educators, and are themselves involved in constant intensive updating on the latest technical developments in the Harley-Davidson product portfolio.
Around 450 Harley-Davidson technicians a year attend the Centre at NEW College for product updating, and professional development training using programmes developed by the parent company in the US.
The location is ideal for both UK-based and international trainees being at the centre of the country's motorway networks via the M5 and M42 and just a short drive from Birmingham International Airport. With NEW College sharing its location with a hotel, pub restaurant, sports centre and arts centre trainees can attend residential courses with no need to ever leave the campus.